Increasing media interest in our work

In recent years there has been more and more interest from the Media about the work done by Lucinda Ellery. We’ve had numerous articles written about us in newspapers and magazines from The Times to Woman’s Own, Now and New!, and some of our clients have also been featured on some very popular TV shows including 10 Years Younger, This Morning, Daybreak and Radio 4’s Woman hour.

(You can see and watch many of these on our Press Articles pages  and our Videos pages )

Press Features

We have a PR Company (Instinct PR) and they are always actively looking for new recruits for our model register.  They look for clients of all ages with different types of hair thinning or hair loss.  When we do get enquiries from the Press they tend to be very specific about what they want, so for example they will specify an age range and a specific hair loss type.  We then look at our Model Register and approach the client that best fits the brief.

Andrea Maylor is a senior account executive at Instinct PR and regularly coordinates with journalists and Lucinda Ellery clients to help make these great articles happen.  Andrea says:

‘Once you become a client of Lucinda Ellery – you never want to leave! She is the ultimate fairy godmother and through all her hard work she has helped thousands of women who suffer with all forms of hair loss. By signing up to the model registry, you can help us to raise awareness of the work Lucinda and her team does. Lucinda adores helping and supporting all her clients but there are so many women who suffer with hair loss across the world that she can also help who have no idea the studios even exist! Not only do you help us to spread the word, you’ll also get to attend a glamorous photoshoot and have a make-over and some pampering!’

What we need you to do

We always need “before” and “after” images so this would naturally mean using images of you before you had your hair done with us and then after you’ve had your hair done.   As you know we take photos of you at some of your appointments so these photos can be used for your “before” photos.

Our PR Company would initially contact you and ask you a series of questions which allows them to build a profile on you.  If you were selected to be part of a press feature then a journalist would contact you to interview you.    Some publications will arrange a professional photo shoot.  We recently did an article with the Daily Express and they provided a make up artist, clothes and even shoes!!  Needless to say our client really enjoyed the experience. Other publications are happy to use the “after” pictures we have on file or where appropriate we may organise a professional photographer to come to the studio to take photos of you.

If you are selected to be part of a TV show then a member of the Lucinda Ellery team or a member of our PR team would accompany you and fully brief you on what to expect during the interview.

What you get in return

If your story is published then we will add a credit to your Lucinda Ellery Account.  This amount can then be used towards your future appointments with us.  The credit amount varies depending on the publication and the size of the article but the amount is always agreed with you before any interview takes place.  Likewise with a television piece, we would agree everything before it goes ahead.

If the publication decide to organise a photo shoot then this would be a great experience – you would be the centre of attention!!

In-house marketing

We sometimes have opportunities for our own in-house modelling. We like to keep our websites updated so we are always looking for new images to add to our galleries.  Last year we added some client testimonial videos to our websites and these have proved to be extremely helpful for clients that are enquiring about our services. We hope to organise additional videos this year so do let us know if you would be interested in taking part. You can email us on press@lucindaellery.com.

You can see examples of before and after images on our Intralace System gallery.  We’re also looking for models for our Medi connections, Intralace Minima and Intralace Freewear.

Your Choice

We understand that not all clients are comfortable having their photos or stories published, so there’s absolutely no pressure to take part, but many clients are happy to do this so if you would like join our model register then simply email your name and contact number to press@lucindaellery.com. Some clients have described the experience as liberating!  Most opportunities are suitable for existing Lucinda Ellery clients but sometimes there is an opportunity to involve a new client so please do get in touch to register your interest.

We often get mentions in the press and sometimes in other blogs and many of them are worth reading for the stories of the women being described – these are a few of the recent ones.

Sophie Feels Better

Sophie gives us a little mention in her latest post but that’s not why it’s worth reading. Her blog tells of Sophie’s battle with and recovery from breast cancer. Since she’s Beauty Director at ELLE UK, she’s well qualified to describe the problems of maintaining your appearance during chemotherapy and her posts are both informative and inspiring for anyone going through a similar experience.

The Telegraph

They recently had an article called Why do some women go bald? which mentioned a number of different types of hair loss and featured three women sufferers, including one of our clients, Helen Lewis. Well worth a read to see that you’re not alone and that there are ways of overcoming the problem.

London Beauty Queen

A blog by the lovely Hayley which is mostly to do with the glamour side of hair, though she has interviewed Lucinda about Trichotillomania in the past. Her latest post is a full description of having extensions put in, which may well be interesting for anyone who may be thinking of having it done, whether for hair thinning or just to improve their appearance.

The Metro

Finally Lucinda herself was one of three women featured in a Mother’s Day article about three mums who made a success out of difficult circumstances.